Destination Queenstown will launch a ‘dream, plan, book’ winter campaign on 1 June to stimulate demand for Kiwis to travel post-lockdown.
This includes a new hero campaign video that showcases the Queenstown winter experience, followed by targeted promotional content to communicate Queenstown’s offering and deals to different segments. Hero product and member deals will then be promoted to drive traffic to queenstownNZ.nz and generate referrals.
Wyndham Hotel Group yesterday signed its second hotel in Queenstown, helping to plug a shortage of accommodation in the city.
Construction is under way on Wyndham Garden Remarkables, which is slated to open in May next year.
It will be the second Wyndham Garden destination in New Zealand, and Wyndham Hotel Group’s tenth hotel in the country.