Crooked Colours in New Caledonia Crooked Colours in New Caledonia

New tune for New Caledonia

New Caledonia Tourism (NCT) is singing a different tune with the launch of a new destination marketing campaign, ‘Sounds of New Caledonia’, in collaboration with Triple J feature artists and Laneway Festival faves, Crooked Colours.

Regarded as one of Australia’s rising musical acts in the electronic scene, Crooked Colours were tasked with recording two audio tracks that emulate their New Caledonia experience.

NCT Director Australia, Caroline Brunel said the campaign has taken a new necessary direction for the tourism board, to attract a fresh wave of New Zealand travellers.

“We wanted to break away from creating another glossy destination video set to an upbeat music track. We looked to create something that would reflect on the true essence of New Caledonia,” Ms Brunel said.

Click here to view Sounds of New Caledonia by Crooked Colours

ProMag