Fiji's social media campaign

Fiji's social media campaign

Tourism Fiji says its campaign to attract young and adventurous travellers to Fiji is off to a flying start.

In its first two weeks, the social media-based campaign fronted by Kiwi adventurer and influencer Logan Dodds reached 1.3 million Kiwi 18-29-year-olds, attracting plenty of positive engagement and reactions.

Tourism Fiji regional manager New Zealand Sonya Lawson says, ‘Logan’s YouTube video, The Fiji Dream, has been viewed more than 83,000 times.

The video features Logan embracing a taste of Fiji’s adventure attractions and incredible scenery, in a bid to promote the country as a destination to young Kiwis, looking for high-energy holidays, who may not have previously considered Fiji.’

Check out Logan’s The Fiji Dream here - https://www.youtube.com/watch?v=yAttnPkWUOE&t=12s

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