Trade visits Malamala Beach Club

Trade visits Malamala Beach Club

Fiji’s newest taste of island life close to Denarau has impressed travel product and marketing managers who visited the destination for Fiji Day this week.
Malamala Beach Club opened a few months ago but this was the first time Kiwi trade have had the opportunity to check it out in action.
‘Most Kiwis want an outer island experience but they book Denarau,’ says Rachel Mancini, marketing and product, House of Travel.

‘This gives them an opportunity to enjoy a new luxurious island product.’
The Fiji Day famil was hosted by Tourism Fiji in conjunction with Fiji Airways, Air New Zealand and South Sea Cruises, with two nights spent at Hilton Fiji Beach Resort & Spa.
Wayne Deed, director of sales and marketing, South Sea Cruises, says Malamala is a whole new concept for Fiji, giving the trade something else to promote and sell to customers.
The club has a capacity of 250 and offers beach cabanas, non-motorised water sports and day beds as well as an innovative menu of food and beverage.
The Kiwi group met chef Lance Seeto, who talked them through the dining concept on the island.
David Libeau, general manager marketing helloworld, was impressed with the F&B offering.

‘The best thing was the a la carte dining – to be able to sit down and have nice drinks and great service.
‘For people staying at Denarau, to get off the resort which is lovely anyway for the day and have an island experience so close is a real bonus.’
Jodie Burnard, general manager marketing at Flight Centre, says Malamala gives Fiji a product comparable to similar offerings in competitive destinations like Bali and Hawaii.

‘It is a great add-on and it’s something customers will want.’
Sarah Bedford, country manager at STA Travel, says the product will appeal to many of the company’s clients.’

Our customers will go to Cloud 9 so I think something like this will also appeal. I really enjoyed the food and the cocktails – it’s a good place to go for a taste of island life so close to Denarau.’

ProMag