Showing off their new product at STE earlier this week… Alison Dodson and Daniel Mendola, Sa’Moana directors Showing off their new product at STE earlier this week… Alison Dodson and Daniel Mendola, Sa’Moana directors

Fighting fit – resort in Samoa

Sa’Moana Beach Bungalows Resort on Upolu Island in Samoa is tapping into a niche fitness market that hasn’t yet been explored in the South Pacific, while also giving back to its local village. The resort’s new boxing fitness programme, ‘Underwraps’, will run in conjunction with New Zealand based boxing businesses, kicking off with a soft start initially and eventually catering to both amateurs and pros.


‘The front end of the boxing will be the tourism part to generate revenue and to fund the back-end which will be giving back to the community with our local boxing academy,’ says Daniel Mendola, director. ‘Out of the 15-20 gyms we spoke to in New Zealand everyone was really really keen. When that happened in January we knew it was going to work,’ adds Alison Dodson, director. ‘Building a new brand and credibility is important to us. The first thing we’re going to do is get groups from New Zealand to come with their personal trainers which will be our soft start. Then we will build up from that with our boxing retreats.’ Mendola adds that the aim is for retreaters to be away from alcohol and any temptation that retreats in some parts of Asia might experience. ‘Samoa is clean from that. We will have the whole place set up as a boot camp and we will have an even healthier menu than usual, all based on nutrition,’ he explains.

The resort can cater to groups large or small, and with the right amount of notice, can organise for the whole place to be booked out for private functions or customised retreats. Mendola also says that as he is a builder by trade, they are always making changes to the resort and updating. ‘Ever since I bought it when it was a surf camp seven years ago we have been constantly renovating,’ he says. ‘We inspect the place every day to make sure it is up to standard. People can come back in a year’s time from when they first saw the place and there will be something new or different. We are always developing.’ Visit www.samoanabeachbungalows.com

 - Sam Worthington

Related items

ProMag