Pacific Destinations managing director James Sowane at the DMS workshop yesterday with Momento’s Stephanie Field, who won accommodation and activities in Fiji in a business card draw; and Marissa Fernandez, managing director DMS Destination Marketing Services Pacific Destinations managing director James Sowane at the DMS workshop yesterday with Momento’s Stephanie Field, who won accommodation and activities in Fiji in a business card draw; and Marissa Fernandez, managing director DMS Destination Marketing Services

Tour at Fiji’s ‘forgotten’ side

A new tour to an often overlooked part of Fiji was promoted by Pacific Destinations during a trade event in Auckland yesterday.

The Sigatoka Adventure Trail was formed to give a large American incentive travel group something fresh to do from the Shangri-La’s Fijian Resort on the Coral Coast. Pacific Destinations managing director James Sowane says the activity was successful enough to convince him to open the tour up for the general market. At yesterday’s DMS (Destination Marketing Services) roadshow the target audience was mainly incentive, conference and corporate travel operators. However, Sowane says it is working for the leisure sector as well. ‘We head off from the Shangri-La on quad bikes, but if someone doesn’t want to drive, they can go tandem or travel in one of our four wheel drives.’

He says the trip heads through villages, Sigatoka Town and takes in a scenic viewpoint before heading to Nakabuta Village for a welcome ceremony, kava and dancing. ‘The tour programme at the village is run by women and the stop includes a pottery demonstration. It gives the tour a real cultural element and an opportunity for the guests to give back to the local community.’ The excursion then heads to Tavuni Hill Fort, a fortified village, where a group lunch can be set up, before clients are taken back to their hotel by coach. ‘We have the guest transfer contract with Shangri-La and for this tour we work closely with them. Sigatoka can be a forgotten part of Fiji but it has so much to offer.’ james.sowane@pdfj.com.fj

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