Displaying items by tag:Lisa Li

Friday, 07 August 2026 22:09

Take fresh approach to China, operators urged

New Zealand tourism operators need to be thinking about the Chinese market in a different way than they have in the past, according to Lisa Li, managing director of China Travel Services.

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The quick response from New Zealand agents keen to attend a major trade show in China later this month is just one sign the destination is gaining traction out of this market, says Lis Li, managing director of China Travel Services (CTS).

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Inbound tour operators have been specifically recognised at TRENZ Hui in Christchurch as part of the Tourism Communities Plan.

Tourism Minister Stuart Nash says $14 million in existing loans from the 2020 Tourism Recovery Package will be able to be converted to grants for the sector. This means 26 ITOs may receive up to $500,000 each.

‘Inbound tour operators (ITOs) provide a vital link to global markets and need to be ready to facilitate the return of international visitors when it is safe to do so,’ says Nash

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