‘With so much on offer in Africa, we focused on the key options agents can start talking to their clients about,’ sales director Davina Bennetto explains.
‘Firstly, the difference between a safari in a private game reserve which is uncrowded and conservation-driven vs a safari in a national park which can attract many more day-trippers. There is then the question of when to go – agents learned that shoulder seasons can offer many benefits beyond just lower costs. And lastly, we covered the differences between southern and east Africa,’ Bennetto adds.
‘Feedback from the events suggests the interest from clients is there, and that selling Africa need not be put in the too hard basket when you know what to focus on.’
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