‘In South Africa, this is evident in its Economic Reconstruction and Recovery Plan, where tourism is listed as one of eight interventions for rebooting the economy.’ She adds that the Department of Tourism has developed the Tourism Sector Recovery Plan, which looks to save 125,000 jobs.

The summit itself is being held from 19 to 21 September and will be the African travel trade’s first hybrid conference, with tourism stakeholders accessing events either physically or online.

The summit aims to be a catalyst for engagement on the current state of tourism on the African continent. Taking into account challenges facing global tourism, it will explore collaborative efforts that can lead to recovery.

The hybrid format summit aims to attract African community delegates, African tourism ministers, industry associations, tourism boards, destination marketing organisations, plus partners across the tourism value chain. 

Topics will include aviation, innovation, technology, health and safety protocols currently in place, and the positioning post-pandemic for the African continent. REGISTER HERE