‘The product on show at this expo is the best of the best,’ says Hague, ‘so it’s a great way to keep up-to-date with what’s on offer, and research new and exciting offerings.’

Held in Marrakech over four days, the event kicked off with a pool party at the Palais Namaskar. The days following filled with appointments, and a networking event each night – at the La Mamounia, the Sofitel and the Royal Mansour.