‘If we are flying to a place two or three times a week I would question a business (travel) operator coming in over the top of us. Essentially the market would have been created by Bonza and our cost base on a route-specific basis will be able to compete with anybody – that’s our defence mechanism.’

He says the ideal sector length will be one to two hours. ‘That’s the sweet spot in terms of yield and cost. But we can’t move cities, we will deal with the geographical situation as it arises.’

Jordan says Bonza intends to start flying with ‘two or three’ new MAX 8 aircraft next year. Backed by US investment company 777, it will target the ‘ultra low cost’ end of the market with an almost entire focus on leisure travel.

‘We won’t have the bells and whistles, the frequency, schedules, lounges and frequent flyer programmes that appeal to business travellers.’

Jordan says the airline will be keen to work with industry partners and support them where it can. However, agents shouldn’t count on commission. ‘We will work with partners who charge (clients) for the service they provide – absolutely. We’ll work with the industry as much as we an – encourage more tourism and more support for partners.’

Jordan says Bonza will offer ancillary services that are ‘fair and reasonable’ and hinted at some quirky touches. ‘You might see inflight sales of Bonza Budgie Smugglers, there could be a few surprises.’