Destination Dubai remained popular amongst travellers, even during the summer months with two million customers traveling to the airline’s hub. Over 35% of visitors to Dubai travelling on Emirates were families, staying an average of over two weeks. 

This northern winter season, the airline anticipates another spike in demand for travel to Dubai as the city runs a busy calendar of global conferences, sporting events and more.

More than 8.5 million international visitors arrived in Dubai in the first six months of 2023, registering more than a million more visitors during the same time last year.

Adnan Kazim, Emirates’ chief commercial officer, says travel demand across the network has been strong and resilient despite rising cost-of-living pressures in many markets.

From June to August, EK operated nearly 50,000 flights to and from 140 cities, carrying over 14 million passengers.