Chandran Rama Muthy, Batik Air; Musa Bin Yusof, Tourism Malaysia KL; Ras Adiba, Batik Air Chandran Rama Muthy, Batik Air; Musa Bin Yusof, Tourism Malaysia KL; Ras Adiba, Batik Air

Malaysia: More lift with Batik Air

Batik Air’s entry into the New Zealand market last week was the big talking point at Tourism Malaysia’s roadshow in Auckland in September.

The carrier’s group strategy director, Chandran Rama Muthy says the latest route marks a significant milestone in Batik Air’s efforts to broaden its footprint in the Asia Pacific region. ‘We have always wanted to expand to Auckland. The Perth to Auckland market has been under served.’

He says it not only provides Kiwis with an alternative direct flight to Perth, but with seamless connections to Kuala Lumpur, Bali and, from 21 September, Jakarta. From Kuala Lumpur Batik Air offers 20 same-day onward connections and 50 for passengers staying overnight.

The carrier has been working with Tourism Malaysia on joint promotions in this market and offers commission to travel agents.

‘We appreciate the trade,’ says Ram Muthy. ‘We want to share the cream with our travel trade partners.’

Tourism Malaysia is hoping the addition of Batik Air’s 972 seats per week (on top of Malaysia Airlines’ 2295) out of Auckland will help move Kiwi visitation towards the 2019 figure of 55,000. Last year, 18,238 Kiwis visited Malaysia and the tourism body’s goal for 2023 is 35,000.

The Auckland to Kuala Lumpur service via Perth operates six times weekly on a new Boeing 737-8 aircraft fitted with 12 business and 150 economy class seats.

Fares are inclusive of luggage (20kgs in economy, 40kgs in business class) and inflight entertainment. Meals can be pre-ordered or purchased on board.

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