Gay says the event offers a comprehensive look at a region that continues to resonate with Kiwi clients thanks to its culture, cuisine, major events and diverse attractions.
‘Alongside perennial favourites such as Nashville, Memphis and New Orleans, this year’s showcase is also shining a spotlight on emerging and often lesser-visited destinations — including 2026 FIFA World Cup host cities Kansas City and Atlanta, as well as states like Kentucky, Missouri, Alabama and the Virginias,’ adds Gay.
‘These destinations present exciting opportunities for agents with repeat clients looking for something fresh on their next USA holiday, while also providing great new options for first-time visitors.’
He adds that the enthusiasm towards Kiwi travellers is evident — not only from Penny Brand at Travel South USA but from all suppliers in attendance.
‘The show is providing Travel USA with a wealth of new ideas that will feed into our rapidly expanding catalogue of state-by-state itineraries.’
