The new website now live and bookings are open for 2026 departures. The launch marks the evolution and re-brand of the company’s North American Active programme, significantly expanded with newly developed product and a strong pipeline of additional itineraries continuing to be added.
Designed to meet increasing demand for immersive, nature-based travel in the United States, Great American Trails follows the model of its sister brand Great Canadian Trails, combining various routes with flexible travel styles to suit both independent and small group travellers.
The brand launches with itineraries across key regions including California, Arizona, Colorado and Oregon, with both self-guided and guided options available. All trips focus on quality route design, carefully selected accommodation, luggage transfers where feasible and integrated navigation support, ensuring travellers can explore with confidence while maintaining a sense of independence.
Sue Badyari, CEO of World Expeditions Travel Group, says the launch reflects both long-term strategic planning and a clear shift in traveller demand.
‘Some may view this as an unexpected time to launch American product, yet we are seeing genuine interest in American-based adventure travel,’ Badyari says. ‘Our journeys take the traveller away from the politics and the stress of global events and into the heart of the American outdoors.’
