Grapevine has had a growing presence in market through representative Canuckiwi for nearly three years, with media and agent promotions taking on a new head of steam since borders have opened and the AA service was announced in May.
‘We’ve had a lot of success with increasing the profile and now we see a need to get travel packages in market working with key trade partners,’ says Heather Egan, director of leisure and international sales with Grapevine Convention
& Visitors Bureau.
Egan says agents are clearly interested in Grapevine, judging by the response received during the recent Sell Your Way to the USA promotion, which promoted several destinations in partnership with American Airlines,
‘Agents were asked to select their top two destinations of those featured, and Grapevine was extremely popular.’
Anyone who travels on the new service will automatically spend time in Grapevine – DFW is actually located in the city a convenient distance from both Dallas and Fort Worth.
The message to travel agents now is that Grapevine Texas has plenty to keep visitors busy in its own right, as well as being an easy base for both of its high profile neighbours.
‘Australia and New Zealand are both new markets for us and with direct flights already happening from Sydney to DFW I’m starting to recognise Grapevine in some traditional travel trade itineraries.’
Egan emphasises that Grapevine has its own personality – something which visitors quickly discover.
The best place to start discovering this personality is in the historic Main Street district, with its Glockenspiel Clock portraying a western shootout between two outlaws.