‘The dispersal strategy will suit New Zealanders – they like to explore and see new things.’
She says Destination British Columbia is assisting agents by developing suggested itineraries that can be adapted to clients’ needs.
‘Northern BC spans from the Rockies to the rainforest and there are so many lesser known but rewarding destinations and attractions in British Columbia – Yoho National Park in the Kootenay area, The Golden Skybridge and (opening in May) the Railrider Mountain Rider.
‘We are also seeing indigenous tourism experiences develop and these really focus on the culture. Kawatsi Tours on Vancouver Island is just one example.’
While dispersal is key, Doyle also says that agents should encourage customers to stay in Vancouver for three or four nights. ‘Feedback we get is that when people fly into YVR and fly straight out again they come away feeling robbed. There is so much to do and with Kiwis staying three or four weeks when they come to Canada there is definitely time to explore Vancouver before heading out to the regions.’