The agency will work with Travel Texas to promote the State’s diverse travel activities and experiences to New Zealand and Australian travellers, driving awareness and visitation to the destination.
Tommy Woods, economic development and tourism marketing specialist for Travel Texas says the markets have rebounded strongly, with many travellers returning for their second or third visit. ‘Research shows Aussies and Kiwis are staying even longer in the United States than pre-pandemic, so it’s a great time to be once again showcasing both the nature-based and city experiences on offer in Texas,’ Woods says.
GTI managing director, Sarah Anderson, says 2023 is an exciting year to be promoting Texas.
‘Not only is Austin’s SXSW Festival coming down under to Sydney in October 2023, but San Antonio will play host to the global IPW Conference in May, which will, as in other years, attract thousands of attendees, including Australian and New Zealand media and travel companies.’