‘The campaign has been successful and international travellers in particular seem receptive.’

He says clients gain extra insights into a destination when they travel with a guide, extending beyond the tour itself.

‘A local guide can tell people where the best bars are, what are some of the good shops in the area – it’s inside knowledge that visitors can’t get from their phone.’

He says guided tours in Oregon are many and varied.

‘Adventures Without Limits offer kayaking, hiking and many other activities to people regardless of the ability or access. Wine de Roads helps people cycle at a leisurely pace between tasting rooms in the Willamette Valley, Hells Canyon Adventures offers jet boating, white water rafting and fishing in eastern Oregon. These are only a few if the options available.’