Friday, 15 December 2023 23:00

Brand USA February expos

Brand USA’s Elaine Patton can’t guarantee that Elvis will be back at the 2024 expo – but she is promising plenty of entertainment Brand USA’s Elaine Patton can’t guarantee that Elvis will be back at the 2024 expo – but she is promising plenty of entertainment

The Brand USA New Zealand Trade Expos will showcase 55 exhibitors when it is held in February 2024.

Staged in partnership with Air New Zealand and joint business partner United Airlines, the event will include a free flow marketplace with exhibitors, followed by on-stage presentations.

Next year’s theme is the Unexpected States of America, with suppliers encouraged to incorporate this angle into their booth set up and key messaging to agents.

The expos will be held in Auckland on Wednesday 14 February 2024 at Pullman Auckland and in Christchurch on Thursday 15 February 2024 at Rydges Latimer Christchurch. Both will be held from 5pm to 9pm.

Brand USA trade manager, Elaine Patton says there will be plenty of entertainment and prizes as well as the increased number of exhibitors on show.

Registrations for the event will open mid January.

ProMag