The Only in Japan. Only in Autumn. campaign showcases the country’s appeal during the months of October to December.
Inside Travel’s Australia managing director, Tim Oakes says that autumn in Japan is one of the best times of year to visit, offering world-class scenery that rivals longer-haul alternatives.
‘Japan in autumn is extraordinary. While many New Zealanders and Australians associate autumn travel with Canada or New England, Japan combines incredible seasonal colour with centuries-old temples, hot spring towns, mountain landscapes and cultural experiences you can’t find anywhere else,’ Oakes says.
‘Japan’s autumn colours stretch across the country for months, making them easier to experience than the famously brief cherry blossom season.’
Running until 30 September, the campaign shines a light on Japan’s seasonal beauty alongside exclusive cultural experiences.
When booking a tailor-made holiday, travellers receive a complimentary experience valued at up to A$750, plus the operator is also offering A$2,000 off a 2026 small group tour place when booking as two travellers together.
Bonus experience options include meeting a geisha in Kyoto or Kanazawa, joining a local food tour, spending time with an Insider guide or exploring Kyoto’s historic Gion district.
‘The campaign also highlights lesser-visited regions such as Tohoku, reached by only a small fraction of international visitors. Travellers can hike through the Oirase Gorge, cycle through forests, and soak in traditional hot spring towns away from the crowds,’ Oakes says.
site.insidejapantours.com/en-au/only-in-japan-only-in-autumn
