Gardens by the Bay, Singapore Gardens by the Bay, Singapore

Singapore promotes to trade

New attractions, hotels and other reasons to make a repeat or first time visit were accentuated by a Singapore Tourism Board delegation that visited Auckland earlier this week.

Oliver Chong, executive director Oceania for STB, told the gathering at Rydges Auckland that 57,000 New Zealanders visited Singapore in 2022. This was 37% of 2019 but recent anecdotal evidence indicates that it is continuing to increase.

‘The average length of stay was 3.34 days, up from 2.75, so that is positive news.’

This fits with Singapore’s message to extend a stop over into a stay over.

Chong says that among the developments in Singapore is a move to become recognised as an urban wellness centre. A wellness attraction is planned for the southern coast of Singapore and the country hosted the first Wellness Festival Singapore in June last year.

Anthony Valeriano, manager Oceania (Sydney) gave a brief overview of specific developments. These include the Museum of Ice Cream, with 14 interactive installations, and Skyhelix Sentosa, providing 360-degree views of Singapore’s southern waterfront from an open-air gondola 79 metres above sea level.

Also new is Supertree Observatory, offering panoramic views of Gardens by the Bay and the Marina Bay area.

Stephanie Yong, area director Oceania (Sydney) says Singapore is resonating with New Zealanders for a number of reasons. ‘We’re not that far away, it’s a direct flight and we’re known as a safe destination.’

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