HKTB director Australia, New Zealand and South Pacific, Karen McMillan says says the idea of the function was to provide an update on new developments as well as re-acquaint the market with some of Hong Kong’s more familiar attractions.
‘We really are back, we’ve got more than 350 events on the calendar,’ she adds.
In a presentation, HKTB’s account manager Toni Fan emphasised that while much of the attention was on Kowloon and Hong Kong Island, the destination actually has some 250 islands, as well as the New Territories.
‘So that means a lot of people don’t know about the little nuggets on offer.’
She says this gives the trade a chance to become acquainted with lesser-known opportunities and pass their knowledge on to clients.
‘This can prove to your customers that you have the best insights about travelling to Hong Kong.’
Fan says agents should also take advantage of the Hong Kong Goodies pass, which can be obtained by request from HKTB.
‘This is a voucher that can add value for visitors with activities, souvenirs, welcome drinks and discounts.’
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