VSC’s re-entry into NZ market

VSC’s re-entry into NZ market

Visit Sushine Coast (VSC) has developed strategies and activities for its market re-entry to New Zealand which commenced this week in anticipation of the first services to Australia.

VSC CEO Matt Stoeckel says the activity includes a “For real” multi-channel campaign which follows the successful first phase of the campaign that was rolled out earlier in the year in anticipation of the borders opening during 2021.

‘The campaign is timed to encourage Kiwis to take a winter break and come and enjoy the breadth and depth of experiences available on the Sunshine Coast. In particular it highlights our natural environment which makes us such an attractive and safe destination to visit,’ adds Stoeckel.

Over the coming months, VSC will roll out an industry development programme “Restart-New Zealand”, which will comprise mentoring and a set of workshops to assist Sunshine Coast operators to maximise opportunities from the New Zealand market.

‘Prior to the pandemic, New Zealand was our number one international market with 84,000 annual visitors, 650,000 room nights, and an economic value of $110 million. It’s a market that has huge potential for the Sunshine Coast and is strategically important for the region.

‘Previously, the New Zealand holiday visitor would stay for an average of 7.9 nights, and with seasonal direct flights from Auckland, Kiwi travellers have found our climate, nature-based experiences and laid-back lifestyle particularly attractive over the winter months.’

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