Tasmania's Wineglass Bay Tasmania's Wineglass Bay

Tassie ready for NZ resumption

Despite last year’s trans Tasman travel bubble being ill-fated, one Aussie destination saw enough to gain new optimism in the Kiwi market.

Cat Carey, head of industry and partnerships at Tourism Tasmania, says the destination saw enough last year to  be excited about the potential from New Zealand when Air New Zealand relaunches Auckland-Hobart services early July.

‘We didn’t have much time to prepare last year but Kiwis were super curious about the destination. We also found that some major (travel) agencies in New Zealand didn’t know that much about Tasmania.

She says famils operated last year opened the eyes of a number of trade partners to the destination and the feedback was always strong.

‘For many New Zealanders it feels like home, but it’s also new and interesting. With a direct flight, a long weekend in Hobart is attractive, but they can also plan a 10 day trip.

‘Another opportunity is to combine Tasmania with a sporting or cultural event in Melbourne; clients can then connect with either Launceston or Hobart.’

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