Norwegian Prima's rush slide Norwegian Prima's rush slide

Prima: Open spaces suit times

The spacious nature of the new Norwegian Prima and its expanded range of both onboard activities and cuisine options will resonate with New Zealanders and Australians, says Ben Angell, managing director and vice president of Norwegian Cruise Line (NCL) Asia Pacific.

Prima will commence her eight-day inaugural voyage in Reykjavik on 26 August.

Her inaugural season will then include several itineraries in Northern Europe, an increasingly sought-after region for Australasian travellers, followed by a transatlantic crossing to US ports such as New York, Galveston and Miami, from where she will sail voyages to the Caribbean and Bahamas.

NCL held an Australia-New Zealand media launch in Sydney recently to highlight the launch of Norwegian Prima – the first of six new Prima Class ships to be delivered over six years.

‘Prima was designed pre-Covid but it delivers what people want post the pandemic,’ says Angell. ‘These will be our largest state rooms yet, but we also have larger public areas and more open spaces.’

Angell says an illustration of this is The Concourse, an open-air sculpture garden located on the ship’s expansive Ocean Boulevard.

‘Prima has all the bells and whistles, but it is innovation with a purpose, not just for the sake of it.’

He points to Indulge Food Hall, with 11 casual dining stations; Infinity Beach and its two infinity pools; and Mandara Spa with a charcoal sauna as just some examples.

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