‘River cruising may not be the normal conference and incentive style but it is a great way to offer a programme with a different kick.

‘We have an all-inclusive and cost effective proposition.’

Thapar points out that Avalon is ideal for small groups that may be attending a major sporting tournament or other event.

‘For the rugby later this year, adding a cruise in France and beyond is a great option.

‘We also do a lot of special interest activity – golf, wine appreciation, culinary journeys, history, photography – they all fit well.’