'Our New Zealand trade business is ahead of where it was at this time in 2019 and we’ve seen an increase in the past four weeks. We’re seeing more new-to-brand guests – they make up typically half of our passengers, even more than that out of New Zealand.'
Worth says the Oceania’s extra value add ‘Simply More’ message, that was launched on 1 July, is proving popular with both customers and agents.
‘Simply More is resonating with the trade because it is easier to explain and therefore to sell. That’s especially the case with new to brand clients – agents are able to say ‘here is what you get’. There is no need for clients to make a choice and then wonder if they have made the right decision.’
Worth has been in Auckland this week meeting with key partners and also hosted an evening for about 60 trade attendees at the Britomart Hotel on Wednesday. He was joined by Oceania Cruises’ business development managers Gabby Oliver and Martine Nunes.
‘We’re seeing people move from larger vessels who enjoy our refined choices and the all the inclusions. We’re also attracting more guests who are traditionally non-cruisers and who would normally travel via air and land.’
He says guests are comparing the prices and experiences they get onboard with those of hotels in Europe, for example.
‘Not only is there greater value when you compare things like our breakfast offerings with those in many hotels – where they may get a continental breakfast or a croissant and coffee – but it also works out to be less expensive.’