The ongoing river cruise boom and what’s ahead for the brand in 2024 were discussed by Avalon Waterways president, Pam Hoffee and Kiwi broadcaster and Imagery II godmother, Judy Bailey at an event at Auckland’s Bar Albert recently.

‘Travellers worldwide are wanting longer holidays,’ says Hoffee. ‘Kiwis and Aussies have wanted this for a long time.’

Hoffee flagged that the traveller experience remains king, with choice more important than ever.

‘They want to be able to choose experiences that match their special interests and provide them with a local’s view of a destination.’

The expansion of Active & Discovery itineraries are bringing in a younger demographic of Gen X travellers, says Hoffee. Guests can customise their experience, choosing excursions that range from e-bike tours to kayaking through gorges and everything in between. It is now Avalon Waterways’ fastest-growing itinerary type in Europe, and an average of 23 Active & Discovery excursions are available across each major European waterway.

Hot destinations include Egypt, with 2024 almost sold. The Vida Portugal: Vineyards & Villages itinerary that will debut along the Douro in 2024 has also almost sold with 2025 dates just released.

Another new river for Avalon Waterways is to be announced – watch this space.

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