Taking the polar plunge (Photo by Tyson Mayr Taking the polar plunge (Photo by Tyson Mayr

Aurora's new trade Approach

Aurora Expeditions has partnered with Approach Guides, in a move to provide greater marketing support for its travel trade partners globally.

The service is free to use for all travel advisors and will allow Aurora Expeditions to evolve its trade support offering, from sharing only marketing assets such as video, imagery and brochures, to sharing pre-built multimedia ‘content experiences’ – showcasing Aurora itineraries, destinations, experiences and promotions – that agents can use to engage clients and boost conversion.

Aurora has initially created three content experiences to kick-off the partnership, which can be co-branded by travel advisors with a single click and shared to their clients via social media, email, in quotes or even on their own websites.

‘Our trade partner relationships represent a hugely important part of our business, and we are always looking for ways to improve our support tools and make it easier for them to do business with us,’ says Aurora Expeditions chief marketing officer, Hayley Peacock-Gower. 

The three content experiences available now for co-branding and sharing are: Antarctica with Aurora Expeditions; Adventure to the world’s wild places; and Go Wild with Your Bucket List.

Agents can access the service with their email address at


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