‘Even though it is low-cost, free wifi and on-demand entertainment will be available to all. With journey times only 10 minutes longer than the incumbent LNER, Lumo is positioned to make gains in the competitive marketplace.’

A live GlobalData poll shows 11% of global respondents now have a holiday budget lower than pre-Covid, and 37% cannot afford to go on holiday in the
near future.

Similarly, the findings of GlobalData’s Q2 2021 Consumer Survey reveal that 62% of UK respondents were ‘extremely’, ‘slightly’, or ‘quite’ concerned about their personal financial situation, further reinforcing the need for lower cost rail services.

‘Lumo’s £15 one-way lowest fare option could stimulate travel demand between London and Edinburgh. The low fares are set to be cheaper than a low-cost flight and could place competitive pressure on easyJet and, to some extent, British Airways.’