Galloway says another market for the product is VFR. ‘A lot of people who live in New Zealand are heading to Ireland to catch up with friends and relatives and if they are going for four to six weeks they may also want to do something else and discover new parts of the country.’

The addition of BUNK follows Innovative’s earlier launch of guaranteed departure Ireland coach tours, using three to four star, centrally located hotels.

‘I visited the Ireland Travel Show in April, which is where I met the people from BUNK. They were looking for representation in New Zealand so this has worked out well.

‘We are definitely looking at expanding our product range further in Ireland over the next few months.’

She says New Zealanders have always been attracted to Ireland but there is definitely a demand for new product.

‘The destination fits well with us. There is the wonderful hospitality but also the culture and the history that goes back thousands of years.’