Lumo’s launch of low-cost rail services could disrupt current rail and air services between London and Edinburgh. Its low-cost model alongside a focus on minimising environmental impact will bode well for shifting traveller trends as the sector recovers from the pandemic, says GlobalData.

Gus Gardner, associate travel and tourism analyst at GlobalData, says British travellers have become accustomed to high fares and low-quality services that, pre-Covid, were often overcrowded.