They should also be encouraged to start thinking now about their 2024-25 plans – especially if they want to go in high season and are not flexible on dates.

‘A lot of people are getting the ‘book early’ message but we’ve still been getting people in the last two or three weeks hoping to book over the (New Zealand summer) school holidays.’

He says while that isn’t impossible, it’s been difficult since the middle of the year.

‘If they can go a bit later, between late February and early April, that’s a great time to ski in the northern hemisphere.’

Macready says Japan is still popular for ski from New Zealand, but the company’s number one destination is Canada.

‘Whistler is always popular, it’s a strong brand and everyone has a good time. We’re also seeing a lot of people going to Sun Peaks, SilverStar, Revelstoke and Banff.’

He says from having a number of around five emerging out of the Covid lockdowns the team has now grown to 12. This includes Josina Dewhurst, with 16 years of travel industry experience, recently joining Laura Hutchings in the wholesale / travel trade consultant area.

‘Our trade bookings and enquiries continue to grow and we’ll be taking part in JAWS+ again next year.’