Developing a public relations and marketing strategy around attracting new people into the industry is a major priority for the Travel Agents’ Association of New Zealand, says chief executive officer Greg Hamilton.

‘We will be going out to engage with members about what they need on this front,’ says Hamilton.

‘Presuming members will not be able to replace all the gaps with experienced people, what skill sets do new people need and what does the training for that look like?

The industry is having to cope with rapid growth in volume on as little as 25% of the pre-Covid workforce, says new Travel Agents’ Association of New Zealand (TAANZ) CEO Greg Hamilton.

‘In every agency and head-office I have visited in my first week, I have seen empty desks waiting to be filled again.’

The Travel Agents’ Association of New Zealand (TAANZ) has appointed Greg Hamilton as chief executive officer.

Hamilton brings to the organisation 35 years of experience in leadership positions across the travel, not-for profit, membership and political sectors, and comes to his new role having spent the past 11 years as general manager and general secretary of the National Party.