‘China is coming back too. We are seeing people who want to do the main attractions – the Great Wall, Terracotta Warriors, the Yangtze River – and at the other end of the scale are the adventurers who want to do things like the Silk Road.

‘It is the in-between stuff we are still trying to build back up, like people wanting to spend a few days and explore beyond the icons in major cities for example.

Dymond says that no matter what the destination, it is clear that Kiwis are getting the message about the need to  lock their travel arrangements in early.

‘Traditionally at this time of year, we haven’t sold a lot for the next year but at the moment we are already 20% booked for 2024.

‘The trend in New Zealand has changed and consumers are now booking further out. They are really just getting in line with the rest of the world and looking nine to 12 months ahead.’

He says there is still a lack of capacity in the system and New Zealand consumers are realising that.

‘So it is not FOMO (fear of missing out), it’s just reality.’

Dymond says the company has moved into new premises in the North Shore of Auckland and is continuing to grow its team.

The latest addition in New Zealand is Sam Martin, who has joined Wendy Wu Tours as a reservations specialist. She is returning from a break in the sector but has had some 15 years experience as a travel agent.