At a trade lunch at Rydges Auckland focusing on the new 2024-25 season for AAT Kings…Julia Bozich, House of Travel; Ben Hall, AAT Kings Group; Narissa Phipps, Emma Bradley, both First Light Travel At a trade lunch at Rydges Auckland focusing on the new 2024-25 season for AAT Kings…Julia Bozich, House of Travel; Ben Hall, AAT Kings Group; Narissa Phipps, Emma Bradley, both First Light Travel

Discounts, definite departures, digital brochure boost and more for AAT Kings 2024-25 season

Confirmation of definite departures, enhancements to its digital brochure and a new itinerary combining popular sights with a focus in Aboriginal culture were among developments emphasised by AAT Kings CEO Ben Hall this week.

He also highlighted a 15% discount offer for sales through to the end of October, which can also be combined with the existing 5% off deal for past passengers.

Hall and the company’s GM sales and revenue, Troy Ackerman were in Auckland this week coinciding with the release of the 2024-2025 new season AAT Kings and Inspiring Journeys Australia and New Zealand brochures.

‘We are doing well on our guided Australia tours out of New Zealand but we do see potential for more business,’ says Hall. ‘During Covid we had a good look at what we offer and decided to focus on core product. We still cover all areas and states of Australia and New Zealand but we have ensured that everything we have is relevant, authentic and immersive.’

He says 30% of New Zealanders travelling with AAT Kings are booking the Northern Territory, specifically the Red Centre and Top End.

Western Australia is seeing 20% of the bookings. ‘The Kimberley is still in demand but with the direct flights into Perth we are also finding our itinerary to Monkey Mia and the southwest is popular.’

Another 20% of Kiwis are booking Tasmania, again increasing in demand with direct flights, and the balance is heading to other states (with South Australia showing strong growth).

Hall says that the announcement of over 400 definite departures for the next season, plus the discounts, give trade confidence and incentives to sell. Meantime the enhancement of the company’s digital brochure makes it more interactive and gives the agents ability to select specific product and add extra pages to suit their clients’ needs.

‘We had good feedback about the first iteration of the digital brochure so being able to create a branded, individualised brochure can only make it a better sales tool for the trade.’

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