travel&co. and Air New Zealand have launched an incentive that will see eight Kiwi travel agents jetting off to Canada in March 2024. No ski or board experience is needed as there will be plenty of time for lessons and après ski and exploring Vancouver.

Generating provincial dispersal and encouraging clients to explore the popular cities and then head out further into the regions is a key objective of Destination British Columbia, says Lizzie Doyle, who handles PR and media for the organisation in Australia and New Zealand.

‘Vancouver, Whistler and Victoria are all top of mind for New Zealand travellers. Advisors have some great opportunities to develop bespoke itineraries and get their clients to places in BC that they haven’t considered.

The growth of New Zealand numbers into western Canada, much of it driven by bookings through trade, has prompted a number of operators to plan increased efforts in this market.