Travel advisors should not be afraid to throw crazy ideas at their past clients and give them a nudge to travel again of they are hesitant, delegates at the Cruise Lines International Association’s (CLIA’s) Cruise 360 conference in Sydney recently were told.

The travel behaviour and buying habits of Gen Zers and Millennials makes them ideal candidates for cruise – and for travel advisers to point them in that direction, says Ellen Bettridge, president and CEO of Uniworld Boutique River Collection and U River Cruises.