Club Med has launched a new loyalty programme for New Zealand travel industry partners.

It comes as the company also unveils its revamped Club Med Travel Agent Portal featuring a new booking service.

A visit by key executives, the naming of a brand manager for this market and a revamped travel agent portal are all evidence of Club Med’s new emphasis and refreshed approach to the New Zealand trade.

Brendon King is now brand manager for New Zealand, having been in a BDM role with the New South Wales market in recent years, while Michelle Davies has been appointed general manager Pacific, Australia and New Zealand. Both were in market this month along with Lisa Bacon, head of sales – trade and MICE.