‘Our research shows that 68% of Kiwis are still planning to have a New Zealand holiday and we will continue to provide support for that by working with the industry, regions and RTOs (regional tourism organisations).’

He says more than half of New Zealanders visited a new place or engaged in a new activity in their own country during 2020-21.

‘Interest from New Zealanders remains strong and they are still our biggest market,’ de Monchy adds.

He cites the winter promotion that started this week is a tangible example of ongoing effort. This along with meaningful travel (deliberate and slower travel), plus family holidays are key focus areas.

Meantime, de Monchy identified Australia and North America as key inbound markets right now, but also notes that the KiwiLink programme will soon visit both Asia and UK as well.