Cheyenne Maiava, marketing and media manager for the bureau says that many of the destination’s small operators don’t necessarily have the resources to set up their own distribution and promotional systems.
‘We can constantly update the platform with new product – the latest is a half day golfing excursion, the first of its kind in American Samoa.’
Maiava emphasises that American Samoa is not a mass tourism market and has no desire to be one.
‘What we want to do is make sure that travellers can get the right information and the right tools to visit us without any stress. The trade can help with that and they can use the new platform to find the best information for their clients.
‘The type of person we attract is someone who likes to get off the beaten track, has an adventurous spirit and is not afraid to explore by themselves. Or they might be someone who has been everywhere in the Pacific and what to do something different.’
