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PNG brochure new option

What is believed to be the first substantial and dedicated brochure for Papua New Guinea in the New Zealand market is set to be released to the trade early in 2020.

Pack Ya Bags director Ray Aucott visited the destination with support from the Papua New Guinea Tourism Promotion Authority this year and is currently working on the 52-page publication. He says PNG’s highlands region will get pride of place at the beginning of the brochure, but the whole country will be covered.

While he and fellow director Penny Henderson concede the specialised brochure will not ‘fly off the shelf’ like programmes for more popular and better known destinations, they do see considerable potential in the adventure market and say it gives travel agents and brokers here something truly different to sell.

‘We expect the brochure to be used as a reference guide and it will provide inspiration and information for clients. However, it is also a real selling tool for the industry,’ says Henderson.‘We’ll have sections on where people can go, recommending how long they should stay, covering activities like diving,trekking, visiting festivals, experiencing a majorly different culture, and providing suggested itineraries. There will be specific tours and other product to purchase, and agents can contact us for prices.’

Aucott says that there is still some nervousness about the destination in the New Zealand market and the brochure will help clarify things for agents.‘But we won’t be completely removing that. This is a true adventure destination and the kind of people who will visit tend to what a slight edge to their travel. They are going up to do something, not just flop and drop.’

Aucott says easy ways to get to Port Moresby include via Cairns, Brisbane and Nadi.

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