New rep for New Caledonia

New rep for New Caledonia

New Caledonia Tourism has appointed Nouvelle Vague Marketing to represent the destination in New Zealand and Australia.

Translating to ‘French New Wave’, Nouvelle Vague is headed up by tourism industry specialist Caroline Brunel.

With more than 20 years’ experience in destination marketing (including five years working on New Caledonia), Brunel has worked across major DMOs and wholesale, on both client and agency side,

around the globe including France, Scandinavia, Australia and New Zealand.

Nouvelle Vague will continue to be responsible for raising the profile of the destination and keeping the trade, consumers engaged in a particularly complex environment.

Julie Laronde, general manager of New Caledonia Tourism, says that she is pleased with the transition from one representation partner to the next.

‘GTI has done an excellent job over the last seven years and we are confident that we have appointed another strong agency in Nouvelle Vague Marketing who will be a great partner to help New Caledonia‘s tourism businesses operate in this difficult environment.’

Rebecca Marchal will be the new account manager across both markets, which combined, represented around 25% of the visitors to New Caledonia in 2019.

‘Encouraging news on vaccines has boosted hopes for recovery but challenges will remain well into 2021. We need to work hand in hand with the New Caledonia tourism industry to restore traveller confidence and build a more resilient, sustainable tourism.’

New Caledonia has remained Covid-free to date.

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