A leader within Tourism Australia for over a decade, Mack has been responsible for overseeing its market strategy and operations across 16 global markets, as well as commercial, distribution development and partnerships. He also led Business Events Australia.
Tourism Australia chair, Penny Fowler AM, says Mack has a proven track record in tourism and brings a wealth of industry perspective and experience gained across multiple fields and roles in the sector.
‘During his 13 years at Tourism Australia, Robin has demonstrated his ability to drive strategies to create sustainable international demand for visiting Australia.
‘This next phase of growth for tourism in Australia is critical. We are approaching a decade of significant major sporting events culminating in the Brisbane 2032 Olympic and Paralympic Games.’