O’Brien will have responsibility for managing Tourism Australia’s network of international offices across 16 global markets along with airline and distribution channel partnerships.
Tourism Australia managing director Robin Mack says O’Brien has a proven track record of leading international teams across tourism and aviation.
O’Brien joins Tourism Australia from Air New Zealand, where she is currently GM Australia with responsibility for leading distribution, commercial, partnerships, sales, marketing and operations for the airline in Australia.
Prior to Air New Zealand, she held roles at Experience Co, where she was global chief commercial officer, and at Hamilton Island Enterprises, where during her 17-year tenure her numerous roles included global general manager sales.
O’Brien will commence in the new role at Tourism Australia on 10 August.